Google may launch native ad-blocker for Chrome

San Francisco: Search engine giant Google could introduce a built-in ad blocker in the Chrome browser next year, the media reported.

The ad blocker has been spotted in `Chrome Canary` app browser which gives an insight into what the product would be like.

Users can download the recent `Chrome Canary` from Google Play Store to try it out, TechCrunch reported on Tuesday.

Google has made it clear that it wants to tackle what qualifies as `intrusive ads`. The content that is to be blocked would be determined by a group named the `Coalition for Better Ads`, of which Google is a member.

Other members of the group are News Corp, Facebook and The Washington Post.

Google could make the feature live sometime next year, the report added.

The addition of a built-in ad blocker in Chrome is likely to stir a debate as the company has been making a majority of its revenue through its own ad business.