Voonik launches video feature for buying products

New Delhi: Online fashion marketplace Voonik on Thursday said it has launched Voonik TV, where customers can watch short-form videos of the products selected and shopped from the Voonik application.

Through Voonik TV, the company is trying to bring the product closer to the consumer by showing a real video of it, Voonik said in a statement.

"We are launching Voonik TV at a time when Indian consumers are rapidly moving towards video-only consumption on social media," Voonik co-founder and CEO Sujayath Ali said.

ShopClues introduces home decor, furnishing label 'Home Berry' Online marketplace ShopClues on Thursday said it has introduced home decor and furnishing segment 'Home Berry', which will have products like bed and bath linen.

Products under the Home Berry label are priced below Rs 500, ShopClues said, adding that by the next quarter, it aims to target 20 percent of total sales in home and kitchen category through Home Berry.

"We look forward to launching exclusive labels across categories in the future, to bridge the gap of good value labels in the market," ShopClues co-founder and CBO Radhika Aggarwal said.