TikTok challenge: Korean automakers Hyundai, Kia sued in the US for THIS reason

TikTok challenge lands Hyundai, Kia in legal trouble over car thefts, alleges that the automakers didn’t make an effort to warn customers about THIS, reports IANS.

Image for representation

Korean automaker Hyundai and its subsidiary Kia have been sued in the US following a TikTok trend that reveals defects in their cars which resulted in vehicle thefts soaring across the country. A class-action lawsuit was filed in federal court in Orange County, California, alleging that Kias built between 2011 and 2021 and Hyundai cars built from 2015 to 2021 were "deliberately" built without "engine immobilisers", reports TechCrunch. These car models were equipped with traditional key engines, rather than keyless fobs. According to the lawsuit, Kia and Hyundai previously looked into the efficacy of building with engine immobilisers and decided against it, "blatantly valuing profits over the safety and security of their customers."

It alleged that the automakers didn't make an effort to even warn customers of the risk of theft after a TikTok "Kia Challenge", that publicized a technique for stealing certain makes and models of Kia and Hyundai vehicles.

The challenge arrived on TikTok first and then on YouTube in July, and police in several cities in the US reported a serious rise in car thefts. Kia and Hyundai did not comment on the lawsuit, "but did say that immobilisers became standard on their vehicles after November 1, 2021", according to the report.

"With the massive rise in the publicity of the defect, it is unlikely that the thefts will stop without active intervention by Kia or Hyundai," according to the lawsuit. "An entire criminal ecosystem has materialised; exacerbated by thefts only further fuelled by TikToks, videos, and memes promoting the criminal behaviour," it read.

(With inputs from IANS)