New Delhi: Khel Khel Mein third weekend collections surpassed those of its second weekend. This unprecedented feat has left the film trade stunned, as the movie continues to attract audiences.


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Theatres across the country have responded to the film’s popularity by increasing shows by almost 400, with many screenings selling out during the third weekend - a rarity in the industry.


With Kangana Ranaut's Emergency being postponed, Khel Khel Mein is set to enjoy another uninterrupted week at the box-office, further solidifying its position. The film's success has raised several questions within the trade, including:


  • Why is Khel Khel Mein bucking the trend and refusing to fizzle out?
  • Is the distribution and exhibition strategy successfully tapping into audience preferences amidst the noise?
  • When was the last time a Hindi film performed better in its third weekend than its second?

As Khel Khel Mein continues to captivate audiences, it's becoming increasingly clear that it's becoming the go-to family weekend outing.