Cristiano Ronaldo's famous Coca-Cola snub ahead of a UEFA Euro 2020 press-conference has led to reactions not just from footballers, but also people belonging to other sports discipline have joined the bandwagon. 


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Such was Ronaldo's impact, his single gesture saw the beverage company bear losses upto $4 billion. 



While the Coca-Cola debate may take a while to end, today we take a look back at past instances, when India cricket skipper Virat Kohli and former All England Championship winner Pullela Gopichand refused to endorse the carbonated drinks. 


In an interview with CNN-IBN in 2017, the cricketer had said: "Things that I've endorsed in the past, I won't take names, but something that I feel that I don't connect to anymore... I won't urge others to consume it just because I'm getting money out of it."


"I want to give something to people that I use, myself. One of the reasons, I decided not to sign Pepsi is that I have undergone lifestyle change. And, I am not using that product anymore," Kohli had said. 


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Meanwhile, Gopichand, who won the prestigious badminton competiton back in 2001 had also declined from signing a lucrative deal with a beverage company, citing health reasons.


In a report on Times Now, the current coach of the Indian badminton team was quoted as saying: "Since 1997, I have stopped drinking these soft drinks. After seeing the reports, as well as studies on the health hazards of these products, I stopped their consumption. Only my family members and friends were aware of the offer and my decision. I did not want to discuss it further as it was purely a personal decision."