New Delhi: On the eve of Holi celebrations, the fervour, frolic, and essence of the festival have hit markets across the country, which are filled with vibrant colours, toys, and different items selling in the market to add up to the festival.


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People across the country are flocking to markets to purchase sweets, and colors. Streets are filled with temporary shops selling gulal, colours, toys, and other decor. The people of Madhya Pradesh, thronged the markets ahead of the Holi celebration to purchase gulal and different items to decorate their homes. Balloons, water guns, and face masks. (Also Read: Senior Vice President Praveen Sharma Resigns From Fintech Firm; Paytm Denies Layoff)


Also, shops are seen selling, masks of Prime Minister Narendra Modi, touching the political landscape with Lok Sabha polls just around the corner. In addition, the ongoing Indian Premier League (IPL) has made an effective impact on the market, as, due to the IPL, water guns with images of Virat Kohli and Rohit Sharma are in great demand. (Also Read: Bharti Hexacom To Launch IPO On April 3: Check Subscription, Allotment Dates And More)


The shopkeepers hope for good sales in this festive season. Not only the Indians but also the foreign tourists from all over the world can be seen enjoying the festival in different parts of the country. Ahead of the Holi celebrations, tourists were seen flocking to Pushkar to get a taste of the famous 'Pushkar ki Holi'.


One of the tourists who visited Pushkar expressed his happiness and said that he was very excited to celebrate the festival of colours here. "Today, I feel very happy to be here. It's a very holy place. I feel good energy from the local people. It just feels very nice. I am excited to feel the festival here," he told ANI.


Streets are decorated with lights and colours all over the country on the occasion of Holi. Every year, Holi is celebrated with a whole lot of pomp and grandeur all over the country.One of the most popular pilgrimage sites where Holi is celebrated with great fervour and enthusiasm is the Mahakaleshwar Temple in Ujjain. People in Ujjain celebrated 'Phoolon Wali Holi' on Sunday. A huge number of devotees thronged the temple to witness the frenzied version of Holi.