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Collection with a message: The Hindu
New Delhi, Apr 29: Even as the fashion industry is busy trying to shape India`s fashion statement, there is a little whisper of protest that goes beyond clothes.
But this does not mean that Puja is not looking at the market. "I was trying to put a message across but my clothes are very serious. They are about the textures, the construction and the cutting. It is time that we looked beyond embroidery, especially for the prêt segment. I would have to tone down this collection for the market but the look would not be very different,'' says Puja.
Another designer, Nandita Basu -- who presented her collection on Tuesday -- also touched on the issue of the Gujarat riots. While Nandita did not try to sermonise in her collection, the clothes carried a clear message: "Clothes For The Thinking Woman.'' Printed on her T-shirts are caricatures of Narendra Modi dressed like Hitler, of policemen and atrocities they commit on the common man, and the story of a Gujarat riot victim. Another T-shirt speaks about the Jessica Lal Murder case. However, the message through her entire collection is subtle. "I am not trying to tell anyone what is good or bad. It is for them to decide. I have chosen T-shirts mainly because it is the youth mainly that go for T-shirts with printed messages. I want to get my message across to them. This is a combination of fashion and issues that people should take up. They are very close to my heart and I think that people need to discuss and raise such issues,'' says Nandita.