New Delhi, May 30: Sony has given way to Samsung as the number one flat TV brand and has also been usurped by Oscar in the overall colour television market this March, as per latest data released by the market research agency ORG. While Samsung has emerged the clear leader in flat screen CTVs in March, with a whopping 27 per cent share of the market, against Sony's 20.1 per cent, Oscar has usurped Sony to take the eighth place in the overall market during the month under review with two per cent share. Sony followed with 1.9 per cent of the overall market.
"At Samsung, we are looking at further consolidating our position in the flat TV market this year; our flat TV contribution this year to total CTV volume is expected to be 27 per cent," Director at Samsung India, R Zutshi said.
However, the market leader remains the Korean brand LG, which cornered 17.6 per cent share of the overall market in March but was placed third in the flat screen segment, behind Samsung and Sony at 19.9 per cent market share.
Bureau Report