Jaipur, Nov 13: Indian brands that represent a range of goods and services, from airlines to mangoes, have the potential to match or even upstage well-established global brands as all the "key ingredients" of an Indian success story are already there, Ian Batey, the internationally revered marketing guru, said here. Indian brands like Infosys, Wipro, TCS, Ranbaxy, Tetley, and Reliance have the potential to eclipse western giants in both size and global brand recognition within the next 10 years, Batey told delegates attending Ad Asia 2003, the ongoing biennial convention of advertising and marketing professionals.
With its huge textile exports India can become the "fashion apparel centre of the world" within a decade as Indians have the "creative flair and madness" to do it, he said.
He added a caveat: Indians need to take seriously the competition from Chinese textile industry by adding more value to the 'made in India' label.
"It makes sense to us that the world's best cricket gear and apparel too should be an Indian brand," he said.