: HERE’S a potential additive to India’s plummeting female-male ratio: A product called Gen-Select which claims to influence the ‘‘natural gender selection process in a couple’s favour’’ before conception, with a success rate of ‘‘96 per cent’’.
Although it has been manufactured and marketed by a US-based company since July, Gen-Select’s target market, obviously, is India. The company has been advertising its product in a leading national daily for the past few days; it’s an innocuous-enough advertisement at first glance, with the picture of a bonny baby. Then, in bold black typeface: ‘‘Gender selection is now a reality’’.