New York, Feb 28: Sony Electronics unveiled its latest new products and technologies line during its presentation to the nation's consumer electronics retailers. Sony introduced 12 fully integrated HDTV sets designed to include CableCARD-based interface technology.
With the new technology consumers insert a cable card into an integrated slot in the television. The card acts as a removable ‘key,’ allowing HDTV on any compatible TV set or HDTV receiver.
Sony's line-up features models ranging from 30 to 60-inch screen sizes and encompassing FD Trinitron WEGA direct view CRT, Grand WEGA micro-display LCD, and CRT rear projection television categories. The first integrated HDTV sets with planned CableCARD-based interface technology start shipping this August.
Leading this year's FD Trinitron WEGA direct-view TV line is the 34-inch wide-screen KD-34XBR960 with top-of-the-line performance features and advanced picture technologies. Utilizing second generation Super Fine Pitch CRT technology, the KD-34XBR960 produces true to life, high-resolution images with virtually no visible vertical scanning lines on the screen for outstanding corner to corner image precision, Sony said Wednesday. The KD-34XBR960 34-inch model will be available in June for about $2,200.
Sony is also adding the XS-series to the FD Trinitron WEGA lineup. The expanded line will also feature Super Fine Pitch technology and include the wide-screen 34-inch KD-34XS955, KD-30XS955 30-inch and the 4:3 KD-36XS955 36-inch models. The wide-screen models will be available for $2,000 and $1,400, respectively in August and the 36-inch model will sell for around $1,900 in October.
In the Grand Wega microdisplay LCD rear projection sets, there will be six new fully integrated HDTV models. Available in 42-, 50-, 55- and 60-inch screen sizes.
These sets utilize a proprietary LCD Optical Engine with Sony's WEGA Engine system to deliver exceptional, detailed picture quality from any video source by minimizing the digital-to-analog conversion process, Sony said.
The Grand WEGA line consists of the KDF-42WE655, KDF-50WE655, KDF-55WF655, and KDF-60WF655 models, all have new design features and will be available in September for $2,800, $3,000, $3,700 and $4,000, respectively. The KDF-55XS955 and KDF-60XS955 models will be available in September as well for about $4,000 and $4,400.
Sony also introduced two CRT rear projection, fully integrated high definition sets, designed with a CableCARD-based interface, in 51- and 57-inch wide-screen models. The KDP-51WS655 and KDP-57WS655 models will be available in September for $2,100 and $2,400, respectively.
In addition, Sony showed a pair of high-definition digital video recorders. The DHG-HDD100 and the DHG-HDD200 digital video receiver/recorders will be available this fall for about $700, and $800, respectively.
Sony also expanded its Location Free portable broadband LCD TV line-up with the addition of a 7-inch monitor and base station, the company added. Bureau Report