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Yokohama stadium seeks buyers for naming rights
Tokyo, May 31: Yokohama city officials want to sell the naming rights for international stadium Yokohama, site of the 2002 World Cup final between Brazil and Germany.
Tokyo, May 31: Yokohama city officials want to sell the naming rights for international stadium Yokohama, site of the 2002 World Cup final between Brazil and Germany.
The city said it was looking to sell the naming rights of the 70,000-seat stadium, the largest in Japan, for US$4.2 million.
International stadium Yokohama has struggled to remain financially viable since the end of the World Cup. Operating costs for 2003 have been estimated at US$6.7 million.
Corporate naming of stadiums in Japan is rare. Kobe Green stadium was branded Yahoo BB stadium before the start of the 2003 baseball season but few venues in Japan bear company names.
Bureau Report
The city said it was looking to sell the naming rights of the 70,000-seat stadium, the largest in Japan, for US$4.2 million.
International stadium Yokohama has struggled to remain financially viable since the end of the World Cup. Operating costs for 2003 have been estimated at US$6.7 million.
Corporate naming of stadiums in Japan is rare. Kobe Green stadium was branded Yahoo BB stadium before the start of the 2003 baseball season but few venues in Japan bear company names.
Bureau Report