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Turner announces new kids` channel
New Delhi, Nov 24: Turner International today announced the launch of its first kids` channel, Pogo, in India and said it aims at empowering young minds with a sense of ownership.
New Delhi, Nov 24: Turner International today
announced the launch of its first kids' channel, Pogo, in
India and said it aims at empowering young minds with a sense
of ownership.
"Pogo is a first for Turner, not only in India, but for
Turner broadcasting worldwide. It will strike a healthy
balance between good quality kids' entertainment and safe
environment that encourages learning for our very young
viewers," Anshuman Misra, managing director, Turner
International India, told a press conference here.
The 24 hour English language channel would be beamed from Junuary 01, 2004 joining Cartoon Network on the Zee-Turner bouquet to offer multi-genre programming for Indian kids and their families, he said.
"The channel will enhance our offering to advertisers, distributors and most importantly, appeal to our viewers", Misra added.
"Pogo with its unique mix of internationally recognised shows that are clever, entertaining and fun will open a whole new viewing experience for kids, empowering them with a sense of ownership," Ian Diamond, senior vice president and general manager, Turner Networks Asia, said.
Pogo would be broadcast via the pas-10 satellite to offer prgramming from production companies including Ragdoll, BBC and Hit Entertainment, Diamond added.
Bureau Report
The 24 hour English language channel would be beamed from Junuary 01, 2004 joining Cartoon Network on the Zee-Turner bouquet to offer multi-genre programming for Indian kids and their families, he said.
"The channel will enhance our offering to advertisers, distributors and most importantly, appeal to our viewers", Misra added.
"Pogo with its unique mix of internationally recognised shows that are clever, entertaining and fun will open a whole new viewing experience for kids, empowering them with a sense of ownership," Ian Diamond, senior vice president and general manager, Turner Networks Asia, said.
Pogo would be broadcast via the pas-10 satellite to offer prgramming from production companies including Ragdoll, BBC and Hit Entertainment, Diamond added.
Bureau Report