New Delhi: Bollywood's livewire performer Ranveer Singh has joined the league of celebrities like Pharrell Williams, Rita Ora and Kanye West! He has been roped in to endorse streetwear label adidas Originals, in India.


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Thrilled about his collaboration with adidas Originals, Ranveer said in a statement: "I am totally stoked to represent a brand that I grew up loving and has been a big part of my life. I still own the first pair of superstar sneakers that I bought during my college days and have only gone on to collect more."


"While I get to be the face of the brand in India, it's the brand that truly represents me. In one word, it is unique. It doesn't need to try hard to stand out, it's backed by a great heritage that is inspired by sport and has evolved over time."


The actor, who has amassed a fan following with his performance in films like "Band Baaja Baaraat", "Gunday", "Goliyon Ki Raasleela Ram-Leela" and "Dil Dhadakne Do", also said the brand has been an "integral part of my life since my childhood" and that he continues to flaunt its products because it is "distinctive, unique and stands-out naturally" -- much like his "personal style".


"It's a matter of immense pride for me to be the face of adidas Originals in India - a truly global brand whose style heritage and legacy of cool shines above all," he added.


Ranveer has particularly been chosen to endorse the brand in India as he "embodies the adidas Originals brand in every sense," said Dave Thomas, managing director, adidas Group, India. 


"He is not just an entertainer, his creativity, individuality and ability to express himself is like no other. This relationship has been sparked by the immense love Ranveer has for adidas Originals. He has been often spotted, sporting the trefoil and the three stripes, now you will see a lot more of that in the coming future," Thomas added.


They will start the partnership with the launch of the first adidas brand centre in the country, at Indra Nagar, Bengaluru.