Mumbai: Actor Sidharth Malhotra has shot a promo for the the 16th edition of the Mumbai Film Festival (MFF) set to start here Oct 14.

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Urging fans to celebrate the movies at the fest, the “Ek Villain” star tweeted Thursday: “Come celebrate the movies with us at the #MumbaiFilmFestival2014 starting 14th October, just finished promo shoot of#MAMI2014 @mumbaifilmfest.”

Earlier Varun Dhawan, Sidharth's co-star in his debut film 'Student of the Year', shot a promo for the film festival. 

Organised by the Mumbai Academy of Moving Image (MAMI), the eight-day fest will showcase over 185 films from more than 65 countries.