Arvind Brands Limited today formally launched its new line of men’s wear brand named ‘Bay Island Cottons’ in Bangalore. With a punch line “Dress to chill”, the new line of clothing from Arvind Group stable is being projected as formal yet casual dress for young executives.
The hallmark of this new brand are its bright colours and stylish cuts. The Pacific Collection of the brand is available in twills, crease resistibles, contrasts, checks with 100 per cent cotton. Prices range between Rs 549 to Rs 699 for shirts and Rs 795 for wrinkle-free trousers with pleated or flat fronts.