Demi Lovato to endorse a beauty brand

Los Angeles: Singer Demi Lovato has been announced as the first global brand ambassador for beauty brand N.Y.C. New York Color.

She will front campaigns for the cosmetics and nail enamel lines, as well as promote the global marketing and social media campaigns, reports femalefirst.co.uk.

"I’m really excited to be partnering with N.Y.C. New York Color. Their products make playing with different looks and trends fun, easy and affordable by all," she said.

Lovato will appear in her first N.Y.C. New York Color advertising campaign at the start of 2015.