New Delhi, Aug 28: It seems that appointing Brett Lee as brand ambassador has paid off for Timex Watches. Timex is now a Superbrand in India, according to the Superbrands Council. An official release informed that Timex was chosen from amomgst 711 brands under 98 categories, reports a website. For the past ten years the Superbrand Organisation has been following the brand phenomenon. The council comprises of well known proffessionals in the fields if advertising, marketing, research and media. Bureau Report