Mumbai, July 09: After seeing the response for its ready-to-drink-hot beverages under the brand name ‘Georgia’ in Delhi and Calcutta, Coca-Cola India has unveiled plans to roll out its hot beverage at select locations in Mumbai.
According to a news paper report, the company has set up its vending machines at a few theater complexes and fast-food centres in eastern suburbs in Mumbai. The company now offers hot tea in three desi flavours and coffee in two videshi variants.
Plans are afoot to set up Georgia vending machines at high traffic spots and popular restaurants across the city. The company is looking at marketing tie-ups with departmental stories, institutions and corporates across the city.
After Mumbai, the company plans to launch Georgia in other major cities across the nation. Bureau Report