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IAF to launch `reality campaign` to attract youth
Bangalore, June 27: IAF will soon launch a `reality campaign` in engineering colleges and IITs to make youth experience life in an air station and attract them into the force, Chief of Air Staff Air Chief Marshal S Krishnaswamy said here today.
Bangalore, June 27: IAF will soon launch a 'reality campaign' in engineering colleges and IITs to make youth experience life in an air station and attract them into the force, Chief of Air Staff Air Chief Marshal S Krishnaswamy said here today.
"We are not competing with the private sector for people; what we are looking at is youth with certain 'grit' and a desire for challenge," Krishnaswamy told reporters.
IAF has begun interactions with institutions and state governments for the campaign which would begin later this year.
Pointing out that IAF was learning from the campaigns done by private sector, Krishnaswamy said, "We have been underselling our USPs (unique selling point) and we are not aware of our excellent quality standards and have not reached out to youngsters."
Asserting that there was no shortage of manpower in the IAF, he said there was no proportional representation from many states and this was being bridged.
"We launched a campaign a few months ago in Tripura which was sending on an average 10 to 15 people, but this year it was 110 people. And the quality of people is very high and some of them are easily fit to be officers," Krishnaswamy said, adding that the personal touch, which was lacking in IAF, was being bridged.
He said that IAF approach now was to hire specialists in human resources management, legal and software among others.
Bureau Report
IAF has begun interactions with institutions and state governments for the campaign which would begin later this year.
Pointing out that IAF was learning from the campaigns done by private sector, Krishnaswamy said, "We have been underselling our USPs (unique selling point) and we are not aware of our excellent quality standards and have not reached out to youngsters."
Asserting that there was no shortage of manpower in the IAF, he said there was no proportional representation from many states and this was being bridged.
"We launched a campaign a few months ago in Tripura which was sending on an average 10 to 15 people, but this year it was 110 people. And the quality of people is very high and some of them are easily fit to be officers," Krishnaswamy said, adding that the personal touch, which was lacking in IAF, was being bridged.
He said that IAF approach now was to hire specialists in human resources management, legal and software among others.
Bureau Report