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Brown & Williamson introduces toxin-reduced cigarette
The company behind Kool and Lucky Strike has started test marketing a new cigarette touted as significantly reducing toxins from cigarette smoke compared with leading low-tar and low-nicotine brands.
The company behind Kool and Lucky Strike has started test marketing a new cigarette touted as significantly reducing toxins from cigarette smoke compared with leading low-tar and low-nicotine brands.
The claim has anti-smoking advocates fuming. They accused the cigarette`s maker, Brown & Williamson Tobacco, of deceptive advertising that turns smokers into guinea pigs.
Brown & Williamson introduced its Advance Lights cigarettes on Monday. The cigarette contains less toxins because of a special filter and a new tobacco-curing process, which represent a breakthrough in cigarette technology, said Sharon Boyse, the company`s director of research.
"While there is no such thing as a safe cigarette, the fact that Advance Lights contains less toxins ... is an important step in the right direction," Boyse said.
M. Cass Wheeler, chief executive officer of the American Heart Association, said profit, not public health, was the motivation behind the new cigarette.
"Essentially, Advance provides new smokers with a false sense of security and deters current smokers who may be concerned about potential health risks from quitting," Wheeler said.
Vector Tobacco also is producing a cigarette touted as safer. It claims its new Omni cigarette brand is made with a chemical treatment that reduces certain cancer-causing elements in cigarette smoke.
Bureau Report
The claim has anti-smoking advocates fuming. They accused the cigarette`s maker, Brown & Williamson Tobacco, of deceptive advertising that turns smokers into guinea pigs.
Brown & Williamson introduced its Advance Lights cigarettes on Monday. The cigarette contains less toxins because of a special filter and a new tobacco-curing process, which represent a breakthrough in cigarette technology, said Sharon Boyse, the company`s director of research.
"While there is no such thing as a safe cigarette, the fact that Advance Lights contains less toxins ... is an important step in the right direction," Boyse said.
M. Cass Wheeler, chief executive officer of the American Heart Association, said profit, not public health, was the motivation behind the new cigarette.
"Essentially, Advance provides new smokers with a false sense of security and deters current smokers who may be concerned about potential health risks from quitting," Wheeler said.
Vector Tobacco also is producing a cigarette touted as safer. It claims its new Omni cigarette brand is made with a chemical treatment that reduces certain cancer-causing elements in cigarette smoke.
Bureau Report