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Nokia dominates Asia-Pacific mobile phone market
Finnish telecommunications giant Nokia was the dominant mobile phone maker in the Asia-Pacific region last year, accounting for 30.6 per cent of total sales, an industry research group said on Monday.
Finnish telecommunications giant Nokia was the dominant mobile phone maker in the Asia-Pacific region last year, accounting for 30.6 per cent of total sales, an industry research group said on Monday.
International Data Corp. attributed Nokia's success to a strong brand name and easy-to-use handsets, backed by an effective sales channel. Nokia is very well known in both the developing and developed markets, Rachel Lo, IDC's senior telecommunications analyst, told mediapersons.
It has a good network for distribution with good support and we notice that even its 1998 models are still popular in some of the developing markets, She said. Nokia sold 21.42 million handsets last year in the region. Motorola of the United States was a distant second with a 20 per cent market share or 14 million handsets sold, followed by Samsung of South Korea, Sweden's Ericsson and Siemens of Germany.
Features such as strong network distribution and easy-to-use handsets are the key to success if handset makers want to garner a bigger share of the Asia-Pacific market outside of Japan and South Korea, IDC said.
Less than 10 per cent of the handsets sold in Asia Pacific (excluding Japan and South Korea) are WAP (Wireless Application Protocol) or me (Mobile Explorer) enabled, Lo said. In fact, handset design and price, not added features functionality, are key buying criteria among users in the region, She said.
Bureau Report
International Data Corp. attributed Nokia's success to a strong brand name and easy-to-use handsets, backed by an effective sales channel. Nokia is very well known in both the developing and developed markets, Rachel Lo, IDC's senior telecommunications analyst, told mediapersons.
It has a good network for distribution with good support and we notice that even its 1998 models are still popular in some of the developing markets, She said. Nokia sold 21.42 million handsets last year in the region. Motorola of the United States was a distant second with a 20 per cent market share or 14 million handsets sold, followed by Samsung of South Korea, Sweden's Ericsson and Siemens of Germany.
Features such as strong network distribution and easy-to-use handsets are the key to success if handset makers want to garner a bigger share of the Asia-Pacific market outside of Japan and South Korea, IDC said.
Less than 10 per cent of the handsets sold in Asia Pacific (excluding Japan and South Korea) are WAP (Wireless Application Protocol) or me (Mobile Explorer) enabled, Lo said. In fact, handset design and price, not added features functionality, are key buying criteria among users in the region, She said.
Bureau Report