New Delhi, May 16: Country's largest motorcycle maker Hero Honda will invest Rs 10 crore in 2004-05 on information technology related initiatives to push for speedier decision making process and better supply chain management.
"We will invest Rs 10 crore in it which will include new initiatives including Business Intelligence (BI), a module of sap and on supply chain management which will ensure electonic dealing with dealers and vendors," S R Balasubramanyam, vice president, information systems, Hero Honda Motors told reporters.
In the SCM also, Hero Honda will use 'Mysap' module of sap software suite, he said.
Supply chain is key in the automobile industry and is the highest priority in the auto sector, he said while adding the sector will also be data-driven.
Last fiscal also the company invested equal amount in it.

< BR>
The company follows strong it practices to boost its productivity and cut time-to-market through quick co-ordination between itself and business partners like dealers and vendors.

< BR>
Auto companies have a low priority towards CRM as they do not directly deal with end customers.

< BR>
Hero Honda is a joint venture between the Hero Group and Honda Motors of Japan.

< BR> Bureau Report