Sao Paulo, July 26: Viagra makers may not even raise the subject of erectile disfunction after a ban by Brazilian health authorities. Viagra makers had flouted a ban on prescription drug ads by paying soccer legend Pele to hint around about sexual performance.

"Eli Lilly, Bayer and Pfizer are specifically suspended from advertisements ... That mention erectile difficulty or sexual performance," the national health agency said in a statement.
The authorities want to restrict any "stimulus to consume" products sold by prescription. Such advertising is already prohibited.

Pfizer attempted an end-run around the law by having Pele talk about erectile disfunction without mentioning Viagra by name, the authorities said. Bureau Report