New Delhi, July 04: Korean consumer durables major LG Electronics India Pvt Ltd plans to roll out designer air- conditioners, catering to the high-end of the market. A news paper report said that the company is now shifting focus in the air-conditioner category to cater to interior designers, architects, and real-estate developers.
The models in the segment include: Whisen AC, Mirror Split AC, and three-side flow AC. The mirror split AC has a mirror panel. LG will be manufacturing these products at its Noida facility with part procurement of vital components from the parent in Korea. The designer range of ACs is priced between Rs 55,000 and Rs 75,000.
The report said that the company has also worked out a series of promotional events at regional as well as sub-metro levels, apart from major cities. Bureau Report