New Delhi, July 18: In order to promote its ‘Unit Linked Life Insurance Solutions’, Birla Sun Life Insurance Company plans to release a new multi-media campaign called ‘Together For Life’ soon. According to a news paper report, a new TVC is to be released in August this year.
The company is planning to adopt a different marketing tack: use the short-messaging service (SMS) route to run a special contest. With this the company hopes to reach around three lakh subscribers within a year, the report said.

Company officials said that plans are afoot to conduct on-ground activities. In about eight cities, the company will be supporting the concept through a luxury car which will be driven with the theme ‘Shaadi Ki Gaadi’. It will have two huts with details such as ‘Life Insurance and Investment—Just Married’. Bureau Report