Kolkata, Nov 30: Maruti Udyog Limited, the biggest car maker in the country, today launched its new re-designed Zen in the eastern region market, targeting to garner a 10 per cent growth in sales of the model and raise its share in the premium compact car segment to 25 per cent by next one year. "We expect a 10 per cent growth in sales of Zen, which sells around 5,000 units per month, following the launch. Our target is to raise the share of Zen in the A2 segment to 25 per cent," R Dayal, company chief general manager (supply chain), told newspersons here.
The current market share of Zen in the segment, which contributes to about 40-42 per cent of the four wheeler industry in the country, was about 18-19 per cent, he said.
The introduction of the new look Zen, which was developed at a cost of Rs 35 crore during last two years, represented the newly acquired R&D capabilities of the company and was a step towards turning Maruti into a R&D hub for premium compact cars in Asia, he said.
Dayal said the company, having a 54.2 per cent ownership by Suzuki Motor Corp. of Japan, was also putting thrust on the export market aiming to increase exports to 45,000 units this fiscal as compared to 41,000 achieved last year.
In this regard, the company was aiming to increase the export of alto, its highest sold model abroad, to 30,000 this Xear as against 10,000 registered last fiscal.
About the Zen model, Dayal said it currently had a total circulation on-road of about one lakh in overseas markets while five lakh units were on Indian roads. Bureau Report