New Delhi, Aug 11: Kinetic Engineering is going for an image make-over. Their marketing plan is aggressive with mass media ad campaigns, retail initiatives, below-the-line activities and direct marketing plans. A television ad campaign will be launched to announce its revamped corporate image. The new strapline will be ‘Kinetic: Because You Deserve The Best’. In the next six months the company will spend Rs 8 crore in advertising. The mass media ad campaign will be supported by below-the-line activities such as service initiatives at Kinetic showrooms across the country. Bureau Report