I am a Brahmin by Karma," says Jairambhai Shankar Keni of Dehri Village, who has come to attend the 80th birth anniversary celebrations of Pandurang Shastri Athavale on the banks of the Narmada river. "Most Brahmins don't know much about the Vedas but I do," he says proudly, pointing to the sacred thread peeping out of his shirt. Not many can dispute that argument though Keni is just a fisherman. The Swadhyay movement of Pandurang Shastri Athwale has turned the ancient system of caste hierarchy on its head by conferring Brahminhood on those who are on the lower rungs of the social ladder.