The ICICI Home Finance Company Limited launched its home loan service in Kerala at a function in Kochi on Saturday. ICICI home loans, incorporated in February 1999, had launched its home loan products in 19 cities so far. ICICI personal financial services regional business head Anjan Banerji told a news conference that the major focus of ICICI home loans would be on offering personalised service at no extra cost. “Its home loans also come with flexibility and high quality of service with the objective to provide convenience to customers right at their door-step,” he said. Mr Banerji said that ICICI home loans had also become one of the first housing finance institutions in the country to offer a 30-year home loan product. It had tied up with Emirates Bank in the UAE to make available home loans to NRIs. Bureau Report