Carlson hospitality India will approach the Foreign Investment Promotion Board (FIPB) soon to set up an e-commerce venture '24k gold points Pvt Ltd' with a10 to 15 million dollar foreign investment.
"We will seek FIPB approval to bring in ten to $15 million and subsequent repatriation of profits for 24k gold points Pvt Ltd ," senior vice president, Carlson hospitality India K B Kachru told PTI.
“Carlson would firm up the proposal and present it to FIPB in 30 days,” Kachru added.
The 100 per cent subsidiary will combine both online and offline operations in loyalty programmes offering discounts to customers using Carlson chain of hotels and restaurants in India and abroad besides products of other manufacturers.
24k gold points will be launched in India by the end of this year or by first quarter of next year, Murad S Velani, executive vice president and CEO of 24k gold points worldwide said.


India is the second stop for the company after it was launched in the US this month and has been chosen for its internet savvy market, Velani said. Bureau Report