New Delhi: Keeping pace with content demands across new and traditional platforms, Adobe on Wednesday unveiled a series of innovations, including virtual reality (VR) and motion graphics which are coming soon in Adobe Creative Cloud and Adobe Marketing Cloud.

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Adobe will showcase advancements in virtual reality (VR), 3D, motion graphics and character animation supported by tools to deliver, measure and monetise TV and film content across multiple screens during the "IBC 2016" exhibition at the RAI Amsterdam Convention Centre, the Netherlands, from September 9-13.

"Adobe is helping video creators of all kinds -- from broadcasters and big movie studios to YouTubers and brands - create their best work," Bill Roberts, senior director of product management at Adobe, said in a statement.

"Adobe`s multiscreen solution helps media companies connect with their audiences in a personalized way by delivering compelling experiences and adopting immersive capabilities such as 3D, VR and (augmented reality) AR," Roberts added. 

Expanding on the new VR features launched earlier this year, Adobe is unveiling additional innovation in the next release of Premiere Pro CC including auto-aware VR that detects and applies the correct setting to stereoscopic and monoscopic media. 

Rapidly accelerating 3D-content creation, Adobe will showcase a 3D-rendering engine which increases the pace and efficiency of 3D content generation. 

Artists can now create editable 3D elements such as text and shape layers intuitively from within After Effects CC with new Cinerender technology.