New Delhi: In the wake of Indian flag doormat being sold on Amazon that raised a furore across the nation, the Indian government on Saturday called on the online shopping giant to respect Indian sentiments while providing a platform for third party vendors. 


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As a follow up to the matter regarding the sale of doormats with the Indian flag on Amazon, the Ministry of External Affairs (MEA) has instructed Indian Ambassador in Washington Navtej Sarna to convey to Amazon that while providing a platform for third-party vendors, they should respect Indian sensitivities and sentiments. 


This is the second reprimand by the Indian government for Amazon who came under flak after images surfaced showing doormats with the Indian flag colours being sold on its website. 


MEA spokesperson Vikas Swarup told ANI, "The External Affairs Minister immediately responded seeking an apology from Amazon and asking for offending item to be removed. Within one day, the vice-president and country head of Amazon wrote to er expressing regret and indicating that the item had been pulled from the website. We appreciate the prompt response from Amazon and hope that such incidents are not repeated in the future."


Amazon had also apologised to External Affairs Minister Sushma Swaraj for hurting the patriotic sentiments of the people by selling a doormats printed with the Indian flag.