With the growing popularity, businesses are striving to lease out spaces that are designed with innovative approaches. This means that designing an effective co-working environment is no longer limited to choosing ergonomic furniture and aesthetic layout; it entails leveraging the power of colours to set a productive tone for the space. 


COMMERCIAL BREAK
SCROLL TO CONTINUE READING

This is where colour psychology comes in, playing a vital role in influencing the ambiance, mood and productivity of the co-working space. The potential of colours to shape emotions and perceptions, as well as build conducive work environments that promote relaxation and encourage social interaction is what makes the integration of colour psychology a strategic imperative. 


From selecting the right colours to striking a cohesive balance, it's important to understand the science behind implementing colour psychology in designing co-working offices. Rahat Bhagat, Co-founder, Synq.Work shares inputs on the role of colour psychology in designing effective co-working environments.


Boosts productivity
In every office setting, productivity is a top priority and the choice of colours can have a significant impact on one’s ability to get work done. In fact, recent studies by Forbes have pointed out that colours don’t just affect our mood, but also impact productivity levels. As a result, using suitable colours such as blue and red becomes significant. Blue, which is often associated with calmness, focus and productivity can be used in workstations and meeting rooms given its ability to promote concentration, while red, known for stimulating conversations and passion, can be incorporated as an accent colour in break rooms.  


Stimulates creativity and serenity 
Colour psychology has become an important asset for designing effective co-working environments, especially as colours like green and yellow can stimulate creativity and serenity. Capitalising on its close ties with nature and soothing capacity, using green in common settings can evoke a sense of balance, harmony, and creativity. On the other hand, yellow, a bright and cheerful colour has strong connotations with inspiring optimism and innovation in to the coworking space. Although it is particularly useful in places where idea generation takes place, its excessive use can be overwhelming. 


Creates a welcoming atmosphere
Besides productivity, creating a welcoming workplace ecosystem is important for facilitating employee morale and well-being. By striking the right balance between different hues, colour psychology can invigorate a sense of belonging and comfort. This involves using neutral tones and accent colours in harmony, as the former will provide balance and perpetual backdrops, while the latter will add depth and personality to the room. In a nutshell, a well-balanced palette consisting of both warm and cool shades encourages energy and comfort. 


Prioritises depth and dimension 
The choice of colours is also influenced by the size and layout of the coworking space. As a result, colour psychology focuses on incorporating light and neutral colours in compact spaces which helps in making the space feel more open and relaxed. At the same time, in larger offices, colour psychology calls for harnessing deeper tones, designed to add definition to different areas for creating a sense of identity in the co-working space. Nevertheless, natural light also affects the perception of each colour, thereby calling for the necessary examination of the chosen colours under natural light. 


Focuses on adaptability
When it comes to selecting colours for a coworking space, colour psychology takes into account the target audience. Essentially, this means designing a conducive coworking environment is not only limited to precise colour selection; it also capitalises on adapting as per the target group of the space. In tandem, a space catering to more sophisticated companies should opt for a more sleek colour palette, while a creative and innovative hub should embrace more playful and vibrant hues. Therefore, adapting to the needs of potential occupants becomes the pinnacle of effective coworking designs. 


Ensures psychological well-being 
Applying the principles of colour psychology, primarily a well-curated colour scheme is instrumental in improving the psychological well-being of occupants. Coworking space providers can ensure the same by picking out the right colours that are synced in perfect concordance. This approach is being actively adopted to create a working environment that supports mental health by reducing stress-inducing stimulants. In turn, it is leading to higher levels of engagement and productivity, thereby driving job satisfaction amongst employees. 


Thus, colour psychology is an invaluable asset in the landscape of coworking spaces. By understanding the schematics of different colours and using them accurately, coworking spaces can eventually become the pinnacle of productivity, collaboration, positivity, creativity, and well-being. 


With planning and experimentation, coworking space providers can build a harmonious and effective environment that caters to the diverse needs of occupants. At the end of the day, workspaces are more than just aesthetics; they are a hub of inspiration and growth.