New York: Presenting India as a technology-driven society, Prime Minister Narendra Modi Thursday pledged protection to Intellectual Property Rights (IPR) as he met top executives of major media and communication companies here.


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"This is a technology driven era. We are a technology driven society," he said at a roundtable meeting with the top executives of companies like Comcast, Time Warner, Discovery, Sony, ESPN, News Corp, 21st Century Fox, Disney Industries, ABC television group.


The focus of the Prime Minister's meeting with over dozen media honchos was to understand about the trends in media and communication technologies and the opportunities for India.


"We are committed to protecting IPR which is essential to fostering creativity," Modi told them at the roundtable on Media, Tech & Communications.