Betul (MP): Appointed brand ambassador of a cleanliness drive for her protest against lack of sanitary facilities at her in-law`s house, 23-year-old tribal Anita Narre is now being credited for 65 per cent of households in her hamlet having toilets.
A team from the central government`s Directorate of Field Publicity (DFP), under the Union Information and Broadcasting ministry, recently visited Jheetudhana village in the district and found that after Anita`s revolt, the number of households who have built toilets has grown remarkably.
"When our team visited the village last week, they found that 65 per cent of the houses have got toilets now. More are being built. Anita`s efforts have made this happen," DFP Joint Director in state capital Bhopal, Ajay Chaturvedi, said. "It was last year that our team had gone to the village to show them a film on sanitation. This event is an excellent example of effective and convincing publicity through inter-personal methods which motivates rural population. We will accelerate our steps to educate people in this regard," he said.
DFP is the central government`s audio/visual arm for publicising various programmes and policies of the government.
Anita had ran away from her husband`s house barely two days after her marriage over lack of sanitary facilities and has now become a brand ambassador for a cleanliness drive. Her insistence on having a toilet at her in-law`s place not only compelled her husband to take up the issue with the panchayat at `Jheetudhana` but also made Sulabh International adopt Anita`s village for its "Total Cleanliness Drive".
PTI