Van Horn: Jeff Bezos blasted into space Tuesday on his rocket company's first flight with people on board, becoming the second billionaire in just over a week to ride his own spacecraft.


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The Amazon founder was accompanied by a hand-picked group: his brother, an 18-year-old from the Netherlands and an 82-year-old aviation pioneer from Texas, the youngest and oldest to ever fly in space.


Named after America's first astronaut, Blue Origin's New Shepard rocket soared from remote West Texas on the 52nd anniversary of the Apollo 11 moon landing, a date chosen by Bezos for its historical significance.


He held fast to it, even as Virgin Galactic's Richard Branson pushed up his own flight from New Mexico in the race for space tourist dollars and beat him to space by nine days.


Unlike Branson's piloted rocket plane, Bezos' capsule was completely automated and required no official staff on board for the anticipated 10-minute, up-and-down flight.


Blue Origin was shooting for an altitude of roughly 66 miles (106 kilometers), more than 10 miles (16 kilometers) higher than Branson's July 11 ride. The 60-foot (18-meter) booster accelerated to Mach 3 or three times the speed of sound to get the capsule high enough, before separating and aiming for a vertical landing.


The passengers were expected to get three to four minutes of weightlessness to float around the spacious white capsule. Then the window-filled capsule was going to head to a parachute touchdown on the desert floor, with Bezos and his guests briefly experiencing nearly six times the force of gravity, or 6 G's, on the way back.


 

 

 

 



 

 

 

 

 

 

 

 

 

 

 

A post shared by Jeff Bezos (@jeffbezos)


Sharing Bezos' dream-come-true adventure was Wally Funk, from the Dallas area, one of 13 female pilots who went through the same tests as NASA's all-male astronaut corps in the early 1960s but never made it into space.


Joining them on the ultimate joyride was the company's first paying customer, Oliver Daemen, a last-minute fill-in for the mystery winner of a $28 million auction who opted for a later flight. The Dutch teen's father took part in the auction, and agreed on a lower undisclosed price last week when Blue Origin offered his son the vacated seat.


Blue Origin, founded by Bezos in 2000 in Kent, Washington, near Amazon's Seattle headquarters,  has yet to open ticket sales to the public or reveal the price. For now, it's booking auction bidders. Two more passenger flights are planned by year's end, said Blue Origin CEO Bob Smith.


The recycled rocket and capsule that carried up Tuesday's passengers were used on the last two space demos, according to company officials.


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