Los Angeles: Youngest son of Playboy founder Hugh Hefner, who died of natural causes aged 91 on Wednesday night, plans to carry on the legacy of his father.


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Cooper Hefner, 26, is the chief creative officer at Playboy Enterprises, founder of media company HOP and a member of the California State Military Reserve.


After his father death, Cooper is expected to inherit some of his father's £40 million net worth.


Growing up in the famous mansion of Hefner, he's led quite a wildlife.


The images below reveal the high-flying life of the Cooper - from getting engaged to Harry Potter actress Scarlett Byrne to partying hard with his friends. (Pictures courtesy - instagram.com/cooperbhefner).