Smart pricing drives sales in luxury car market

The owners of premium segment vehicles are gradually upgrading to a luxury cars like C Class or even E-Class sedans like never before.

Zee Media Bureau

New Delhi: Luxury car market is buzzing like never before. The owners of premium segment vehicles are gradually upgrading to a luxury cars like C Class or even E-Class sedans.

As per the industry data, the percentage of upgrades is higher in the new-generation cars like the A-Class, B-Class, the CLA and the GLA.

The reason of an emerging trend is also the because most luxury car makers are offering models with strategically lowered price points, launching the entry-level range at Rs 25-30 lakh.

Since the entry price range in the luxury cars segment overlaps with the top end of the premium car market, with the price differential of only Rs 5-10 lakh, the shift to the upper segment of the car seems an obvious choice for many. Smart finance options offered by car dealers is also driving the sales in the luxury car segment.