Zee Media Bureau


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New Delhi: Yoga guru Baba Ramdev on Monday launched the much anticipated Patanjali Atta Noodles.


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Ramdev said that noodles would cost Rs 15 - with no added lead or monosodium glutamate (MSG). The catchline of the Patanjali noodles is "Jhat pat pakao, aur befikr khao".


Also read: Patanjali Atta noodles: 5 things you want to know about it


The noodles will be sold across 3 lakh outlets in India.


The Patanjali group owned by Ramdev produces and markets various ayurvedic products. It had a turnover of Rs 1200 crores in 2014 and a projected turnover of Rs 2000 crores in 2015.


Another product Patanjali plans to introduce sometime soon is Powervita, a health drink for children that will compete with brands like Complan, Horlicks and Bournvita.