Bengaluru: Homegrown e-commerce giant Flipkart on Monday announced the second edition of "Big Billion Sale," to be held between October 13 and 17.


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An app-only shopping event, Big Billion Days, will offer exciting offers and unbeatable discounts across 70+ product categories for customers to shop from, the company said.


Celebrating the start of festive season, Big Billion Days will be the ultimate shopping event for customers to shop for gifts and other items for friends and family, it said.


Stating that customers can shop across a range of categories during the five-day long shopping festival, Flipkart said Myntra will also be a part of Big Billion Days and will be presenting a curated selection from iconic fashion brands at never-before offers.


Flipkart had last year apologised for the glitches encountered during the 'Big Billion Day' sale, admitting its "failure" in living upto the expectations of its customers.


"India shops the most during this time of the year. With over 75 per cent of traffic coming via mobile, we expect this app only sale to be the biggest shopping event of the year. Bigger and better as compared to last year, we have worked towards ensuring a seamless shopping experience for our customers," Flipkart Head of Commerce Mukesh Bansal said.


Pointing out that the company has ramped up its technology and supply chain support to ensure all our 50 million customers have the best ever mobile shopping experience, he said "Infact, to cater to the massive customer demand; we have opened new fulfillment centers across the country to guarantee efficient delivery."


"Considering the sale will feature fantastic deals across millions of products in all categories from over 40,000 sellers, our aim is to give our consumers nothing less than 5 days to shop to their hearts content," he added.


The company has also roped in its partner banks to give Flipkart customers exclusive offers during 'Big Billion Days.