New Delhi: As part of efforts to improve quality of service, employees of state-run BSNL on Wednesday took a pledge to serve all customers with a smile and resolve any service related issues as soon as possible.      


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BSNL CMD Anupam Shrivastava administered the oath to the employees at the company's office in New Delhi whereas similar pledge ceremonies took place at all BSNL telecom circles across the country.      


"All employees...pledge today to serve the customer with new motto i.e. 'Service with a Smile' (SWAS)," the company said in a statement.      


"The theme SWAS was missing till now in BSNL. Often people talk about network, equipment, OFC cable and other infrastructure but the quality of service we offer is what that matters a lot. When Government is celebrating the 'Good Governance Week', there cannot better theme for BSNL than to provide service with a smile to our all customers," Shrivastava said. 


He added this theme will be effective from January 1, 2016 and there will be no expiry date for it.