New Delhi: Luxury brand Zara is facing global backlash for its new campaign, 'Jacket,' which has drawn criticism for alleged similarities to the Gaza-Israel war genocide. In the ad, a model is featured alongside mannequins wrapped in white cloth and plastic.


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Despite Zara describing the campaign as a "commitment to craftsmanship and passion for artistic expression" in the caption, the post has sparked controversy, leading to a significant public outcry and calls to boycott Zara. The hashtag #boycottZara started trending in response to the campaign.




The ongoing conflict between Hamas and Israel, marked by the former's invasion and attacks on civilian settlements, is a backdrop to this controversy. Israel has conducted airstrikes on Hamas locations in the Gaza Strip, targeting key members.