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Mastodon, Tumblr see a meteoric rise amid Twitter uncertainty: Report
Mastodon saw approximately 322,000 installs from US app stores in the 12 days, more than 100 times the 3,000 it saw in the prior period (October 15 through October 26). Globally, the app grew 657 per cent to 1 million in the 12 days following the handover from 15,000 in the prior period.
Highlights
- Alternative social media platforms see meteoric rise amid Twitter uncertainty.
- Mastodon grows by 657% in the 12 days.
- However, the long-term impact is yet to be determined.
New Delhi: Alternative social media platforms such as Tumblr and Mastodon have seen a meteoric rise in adding new users amid the shakeup at Twitter that has led to a bump in installs, spending and usage for its mobile app. According to latest data provided by Season Tower, Twitter installs climbed 21 per cent, while alternatives like Mastodon grew 657 per cent in the 12 days -- from October 27 through November 7 -- after the Twitter acquisition was finalised.
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Mastodon saw approximately 322,000 installs from US app stores in the 12 days, more than 100 times the 3,000 it saw in the prior period (October 15 through October 26). Globally, the app grew 657 per cent to 1 million in the 12 days following the handover from 15,000 in the prior period.
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According to latest data provided by Season Tower, Twitter installs climbed 21 per cent, while alternatives like Mastodon grew 657 per cent in the 12 days -- from October 27 through November 7 -- after the Twitter acquisition was finalised.
Mastodon saw approximately 322,000 installs from US app stores in the 12 days, more than 100 times the 3,000 it saw in the prior period (October 15 through October 26). Globally, the app grew 657 per cent to 1 million in the 12 days following the handover from 15,000 in the prior period. Globally, the app saw approximately 33,000 installs in that period, up 3,200 per cent when compared to the 12 days before.
Since the acquisition was finalised, Twitter's mobile app has seen 7.6 million worldwide installs and $502,000 in consumer spending from across the App Store and Google Play in the 12 days.
Daily usage of Twitter's mobile app also saw a slight uptick, climbing 2 per cent in the 12 days after the acquisition when compared to the prior period, said the report, something which new Twitter boss Elon Musk also posted.
"The upheaval of the last two weeks will likely continue in the short-term as Twitter rolls out features and policies at a rapid clip under its new leadership," said Stephanie Chan, mobile insights strategist at Sensor Tower.
However, the long-term impact is yet to be determined. "Time will tell whether the trends observed so far will persist or normalise, whether that's the uptick in adoption and spending on the Twitter mobile app, or the surge in interest in alternatives such as Mastodon," she added.