New Delhi: Online furniture store Pepperfry Co-founder Ambareesh Murty died of cardiac arrest In Leh on Monday night.


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Ashish Shah, another Pepperfry Co-founder informing about Murty's demise wrote on Twitter, "Extremely devastated to inform that my friend, mentor, brother, soulmate  @AmbareeshMurty is no more. Lost him yesterday night to a cardiac arrest at Leh. Please pray for him and for strength to his family and near ones."



While Murty served as the CEO of Pepperfry, Shah is the COO at Pepperfry.com. 


As per information available online, Murty was an IIM Calcutta alumnus. An avid biker and a trekking enthusiast, Murty began his career in June 1996 as a sales and marketing professional with Cadbury. He spent five and a half years working for the renowned chocolate maker.


He entered the financial industry and contributed his experience to Prudential ICICI AMC (now ICICI Prudential). For over two years, he served as Vice President of Marketing and Customer Service.


Following a five-month tenure at Levi's, he started his own business, Origin Resources, sowing the seeds of future entrepreneurship. To help Indian mutual fund businesses, this webpage was created.

In 2005, he sold the business and started working as a marketing manager for Britannia. Seven months later, Murty joined eBay India as the nation manager for the Philippines, Malaysia, and India. Six years later, in June 2011, Murty and Ashish Shah co-founded Pepperfry.