New Delhi: E-commerce firm Snapdeal on Friday kicked off a three-day sale offering "double-digit" discounts across categories like electronics, fashion, and home between September 1-3.


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Snapdeal, which was engaged in merger talks with larger rival Flipkart till last month, will compete against the Bengaluru-based firm and Amazon that are likely to announce their own festive season sales in the coming days.


"With double digit discounts on consumer favourites like electronics and fashion, this 3-day sale is bound to bring much cheer to all Snapdeal users and beyond," Snapdeal said in a statement.


Furthermore, customers using HDFC Bank Credit Cards can get 10 percent instant discount. The minimum transaction amount to avail the Offer is Rs 2,500.