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India needs aggressive marketing to attract FDI: A T Kearney
New Delhi, Dec 04: India must market itself aggressively as an investment destination to attract foreign direct investment (FDI) commensurate with its strength, global consulting firm A T Kearney has said.
New Delhi, Dec 04: India must market itself aggressively as an
investment destination to attract foreign direct investment (FDI)
commensurate with its strength, global consulting firm A T Kearney
has said.
A T Kearney, which has put India as the sixth most attractive
destination for FDI, said there was a need to promote the 'brand
India' image vigorously to highlight the competitive advantages of
the country against other destinations.
''India has a big domestic market, large pool of skilled and educated manpower and assured supply of young workforce which needs to be highlighted,'' A T Kearney Inc managing director, US, Paul A Laudicina told reporters in an interview recently.
He said proper marketing was one of the most important factor to lure investors. ''For example, Austria marketed itself as a tourist destination well but it proved to be counter-productive in attracting FDI as investors got the impression that the country was more of a tourist destination than investment destination.''
After a dip for two straight years FDI flows worldwide are increasing. ''Investor appetite is increasing. China will corner the biggest chunk of it but gradually other countries will pick up.
''For the forseeable future china will remain number one FDI destination because of the momentum it has gained and the brand it has established,'' Laudicina said.
''China does well in production and labour price but lacks ample qualified labour. India's greatest strength in ample qualified labour. In fact 96 per cent of potential investors who were interviewed by US said India has enough qualified labour force. No other country scores that high,'' he said.
''In China, because of tight control on birth rates, productive population between 19-40 age group would decline while it would go up in India. This would also work in India's favour in future,'' Laudicina said.
Bureau Report
''India has a big domestic market, large pool of skilled and educated manpower and assured supply of young workforce which needs to be highlighted,'' A T Kearney Inc managing director, US, Paul A Laudicina told reporters in an interview recently.
He said proper marketing was one of the most important factor to lure investors. ''For example, Austria marketed itself as a tourist destination well but it proved to be counter-productive in attracting FDI as investors got the impression that the country was more of a tourist destination than investment destination.''
After a dip for two straight years FDI flows worldwide are increasing. ''Investor appetite is increasing. China will corner the biggest chunk of it but gradually other countries will pick up.
''For the forseeable future china will remain number one FDI destination because of the momentum it has gained and the brand it has established,'' Laudicina said.
''China does well in production and labour price but lacks ample qualified labour. India's greatest strength in ample qualified labour. In fact 96 per cent of potential investors who were interviewed by US said India has enough qualified labour force. No other country scores that high,'' he said.
''In China, because of tight control on birth rates, productive population between 19-40 age group would decline while it would go up in India. This would also work in India's favour in future,'' Laudicina said.
Bureau Report