New Delhi, Aug 04: LG Electronics has rolled out a new advertising campaign to promote its range of microwave ovens (MWOs). With ‘Anyone can cook anything anytime’ as the campaign’s new punch line, the focus will be on an experiential push and targeting newer segments, like working singles and the aged, a web site report said. As part of the new campaign, the company is focusing on reaching out to different segments directly through promotions, demonstrations, cookery classes. New consumer groups that it will target include working singles, like B-school students, new jobbers and the aged, the report said. Bureau Report