New Delhi, Dec 07: In line with developing products specifically targeted at the semi-urban and rural markets, consumer electronics firm Oscar said today it has unveiled battery-operated colour televisions in 14 and 20-inch screen sizes. The company is eyeing 40 per cent higher sales turnover in 2003-04, based largely on its specific focus on semi-urban and rural market needs and fiercely competitive pricing.

The battery-operated television is specifically useful for states where power is not generally available for television viewing and the company has generated seven per cent sales increase from states like Bihar, Uttar Pradesh, Jharkhand and Madhya Pradesh over the last month on this model's fast offtake.

"We realised that semi-urban and rural areas were prime targets for a battery operated television set at attractive prices. This product has done really well in states where electricity supply is a problem," chief operating officer of Oscar Kishan Kalani told here. He said continuing with its focus on rural and semi-urban markets, Oscar will launch two more true flat models at economical prices and a 14-inch stereo model before march 2004.


Bureau Report