New Delhi, Oct 19: Diwali and mithais - the age-old bond is all set to falter with corporates now offering "healthier and natural' gift options this festive season. From natural fruit juices, which are healthy and nutritious to refreshing drinks, cakes, jams, condiments, and even bakery products all are being promoted by corporates this Diwali, their USP being the "growing concern for the health of the consumers."
One foreign food chain has even gone to the extent of promoting "pizza gifting concept" and is coming out with pizza gift vouchers, which people can cash on later.
"The Indian consumer has suddenly become health conscious, especially after the soft drinks-pesticide row and now the chocolate case. He is not willing to either eat or even gift anything which would be harmful to health," says Sandeep madan, general manager (marketing), nirulas.
"Also because of the increase in lifestyle diseases like diabetes and heart attack, people prefer to eat less of mithais. While the mithai culture was slowly coming down in the upper segment of society since last five years or so, suddenly with relatively cheaper options available in gifts category more and more people are going in for them," says Madan.
Bureau Report